Focusing on your marketing efforts will prove fruitful when it comes to reaching your target audience(s). However, you must be creative in your approach to ensure that you satisfy the laws set out by the U.S. legal system and courts. In addition, you will need to be sure that you know what you can and cannot do according to the state law in which you wish to practice bail bonding. For the purpose of this article, here are five helpful ways that you can easily market your business without infringing on the laws that have been put in place by the state and federal government.
Understand the Law
Before you can market your business, you will need to be sure that your consumers understand that you are abiding by the laws of the state. Without being aware of these laws in your jurisdiction, you could be detained, held by authorities, or placed in jail, which would require you to contact a bail bondsman. For instance, you can be arrested in the state of California under the crime of soliciting attorney referrals. Similarly, you can also be arrested in Orange County if you have been sending out mass mailing fliers to residents of the area. Without showing that you know the law in your home state of business, your customers will not be able to trust that you are able to provide legal support or advice.
Use Your Name and a Mascot
In some cases, you can use your name to get recognized. However, it may be more effective to choose a name that will stand out and grab the attention of your consumers. If you look around your local area, you may find that bail bond businesses are using catchy headlines or titles to represent them. Thus, you will want to use a name that will reflect your business and the type of services that you can offer. In contrast, you will not want to make a joke out the bail bond business since a bail bond procedure is very serious in nature. In the case that you choose a name with which you can match a mascot, a symbol or image can help your consumers recognize your name and business.
Develop a Website to Reflect Your Business
With most existing businesses, you will find that they have a website for their consumers. That said, you will not want to simply put up an advertisement on the Yellow Pages and call it a day. Instead, you will want to build a website that is good enough to market your services and showcase some of your best work. At the same time, you will want to ensure that your website is accessible by mobile phone. In most cases, individuals are not at home when they receive the call regarding a family member or friends who needs a bail bondsman. Thus, you will want to be sure that your website can be easily navigated using a mobile application.
Create a Video or Vlog
Using your website, you can also create a video that allows individuals to see a more personal side of you. If you do not wish to shoot a video of yourself, you can also have some of your clients post videos explaining the help they received through your business. Similarly, you can also employ the use of a vlog (video blog) so that individuals are able to see your personality and receive regular updates through your videos. In specific, you could also follow a client from the start of the bail bond procedure (i.e. a loved one being incarcerated) all the way to end (i.e. bailing out the individual) so that your viewers can see how the process works from start to finish.