The word blog is actually an abbreviation for “weblog”. A blog is a versatile internet voice. Whether you are a major celebrity or a kid who just entered school, you can blog. Anyone can start sharing their own ideas, thoughts and opinions daily or as often as you want. They have become amazingly popular. Blogging actually requires no technical skill, and is incredibly easy.
In addition to expressing yourself, blogs are being used by business, and as a bounty hunter, that’s what you’ll be using your blog for. Business!
Some businesses have used blogs extremely well. Blogs are becoming very popular to be used as a marketing and advertising tool for businesses. Businesses utilize blogs to promote their services and products. The benefit is that you can attract the people you want by using blogs and you can determine how targeted you want to be.
As a business, you can definitely see the potential. Blogging as a bounty hunter has unlimited potential. It is a creative and free or inexpensive way to advertise and gain customers along with “showing off your talents”.
Marketing on the internet using a blog is much different than regular marketing.
Marketing your business with a blog is as close to face to face as it gets. The beauty of Blog marketing is that you can reach customers who do not have the ability to reach your doors. The advantage of blogging is that it’s personal. Blog marketing is just a real nice person talking, not some strange scary business. If you are trying to get your business out to the ‘in crowd’ blogging is a way to do it.
Blogging for business is very strategic. It is designed to promote your businesses mission and vision. Blogs do all of this and remain human, low-key and accessible. Blogs help get potential customers to you by getting them interested in your service.
Recent studies suggest that around 9% of small business use blogging as a part of the advertising and marketing plans. It may not seem like a lot, however it really is. To think that Blogging has really just become popular and already 9% of small businesses use it makes it time to get on board.
Blogging can be used to gain new ideas and feedback from your customers. Their feedback can help you gain a valuable edge over your competition. Ideas and feedback via Blogging is a very inexpensive way to find out what your customers are thinking. You can find out what they like and what worked well and the opposite.
Business blogging gets your message out to your audience. Both those who are your customers and those who are interested in your service. It is a way to maximize relationships with an audience that is interested in what you do, and willing to pay you for it.
You can use your existing customer base to stay in contact with your customers. It has distinct advantages over email campaigns or email blasts because the readers actually have to come to your blog. They are never unsolicited and unwelcome emails clogging up spam filters. It is a great opportunity to get the word out without annoying your customer base.